About TomaToy
Playful. Safe. Loved by Little Ones.
Welcome to TomaToy — a London-based brand born from a simple belief: every child deserves toys that spark joy, encourage discovery, and are made with love.
Founded in 2021, TomaToy was created by a group of parents, designers, and child development experts who understood that the best toys are those that blend fun with safety, creativity with learning. We saw a gap in the market for beautifully designed, ethically produced toys that parents could trust and children would adore.
From our cozy headquarters in the heart of London, we curate and create a collection of toys, accessories, and baby essentials that are not just cute — but mindfully made. Every product we offer is carefully selected with three priorities in mind: safety, sustainability, and smiles.
Our Values
🧸 Safety First
All products meet or exceed UK & EU safety standards.
🌿 Sustainable
Eco-friendly materials and packaging that care for our planet.
❤️ Designed with Love
Every detail is crafted with children's joy and development in mind.
🤝 Community
We support local artisans and give back to children's causes.
Our Story
What started as a small passion project between two London parents — frustrated by the lack of stylish yet safe toys for their toddlers — quickly blossomed into a growing brand loved by families across the globe. Today, TomaToy has shipped over 50,000 orders to happy customers in the UK, Europe, North America, and beyond.
But we're not stopping there. Our team is constantly exploring new materials, designs, and ways to make childhood a little more magical. We collaborate with independent designers and test every product with real families before it reaches our shelves.
Join Our Journey
Whether you're a parent, grandparent, or gift-giver, we invite you to explore our collection and become part of the TomaToy family. Every purchase helps us continue our mission: making playtime safer, more beautiful, and more memorable for children everywhere.
With love from London,
The TomaToy Team